Breastfeeding Peer Counselor Program 

Q: What does a Breastfeeding Peer Counselor do?

Answer: Breastfeeding Peer Counselors share breastfeeding information and offer breastfeeding support. They have breastfeeding support group meetings so you can meet other breastfeeding mothers. They are there when you need them in the early days and weeks when everything seems so new.
How can a Breastfeeding Peer Counselor help you? How you feed your baby is a very personal choice. Breastfeeding Peer Counselors are there to give you all the information you need to make your decision. Then, they answer your questions and support your decision-whatever you decide.
Your Breastfeeding Peer Counselor can: 

  • Give you information you need to get off to a good start. 
  • Show you how to hold a breastfeeding baby. 
  • Listen to your concerns. 
  • Help you plan how breastfeeding can continue to work when you return to work or school. 
  • Be there for you when things don’t go as you planned.

 Q: How do I find out if there are any Breastfeeding Peer Counselor positions available in my community?

Answer: Contact: the WIC Breastfeeding Helpline at 1-800-445-6175or

Q: Who is a Breastfeeding Peer Counselor?

Answer: She is a mom just like you! She is a mom from your community who breastfed her own baby. She knows what it is like to be a new mother! And she will be there to answer your questions and offer you her support.

Q: What kind of training has a Breastfeeding Peer Counselor had?

Answer: AR WIC Breastfeeding Peer Counselors are trained using the Loving Support Peer Counseling Curriculum, a nationally recognized curriculum approved by the United States Department of Agriculture. They experience individual instruction from an Internationally Board Certified Lactation Consultant.  Then they spend several hours working with an experienced peer counselor. They receive all of this training in order to help you breastfeed your baby!

Q: How do I receive more information about becoming a Breastfeeding Peer Counselor for the AR WIC Program?

Answer: The vision of WIC is to have a Breastfeeding Peer Counselor available to every expectant mother on the WIC program. The Breastfeeding Peer Counselor program is constantly growing and expanding throughout the state. A Breastfeeding Peer Counselor for the AR WIC program must have breastfed successfully for at least six months, have been a WIC recipient, and have enthusiasm and passion for breastfeeding and a willingness to share that with other mothers.

Q: Where are Peer Counselors available?

AnswerClick here to locate a peer counselor.

Q: What if I don’t live in one of the listed location where there is a Breastfeeding Peer Counselor?  Can I still talk to one? 

Answer: Yes you can!  Call the WIC Breastfeeding Helpline at 1-800-445-6175.  

Peer Counselor Brochure